By Additive Free Kids
Beyond the label.
Know what's really in your food — at home, in the canteen, and on the shelf. Search products, analyse ingredients and make informed choices.
Free plan available. No credit card required.
Ingredients: Wheat flour, sugar, vegetable oil (palm), glucose syrup, cocoa (4%), colours (102, 129), milk solids, preservative (211), emulsifier (322 soy), flavour, salt, antioxidant (319).
- 102Tartrazine — colour, commonly flagged for hyperactivity
- 211Sodium benzoate — preservative
- 319TBHQ — synthetic antioxidant
Products from Australia's biggest supermarkets
What iSpy.Food does
The fine print, made legible.
Ingredient analysis
Every ingredient list, decoded
Ingredient lists are written to be skimmed past. We parse each one — every bracket, percentage and code — and identify the additives hiding behind the numbers.
- Additives identified by their E-numbers
- Each additive linked to its function — preservative, colour, emulsifier
- Nested ingredients unpacked, right down the tree
Search & alternatives
Analyse what you eat
Search thousands of products from Australian supermarkets and independents. See full ingredient breakdowns and rankings at a glance — and find safer alternatives when a product doesn't measure up.
Barcode scanner
Scan while you shop
Use your phone's camera to scan any barcode in-store. Instantly check if a product is safe for you and your family before it goes in the trolley.
Point at any barcode
Health & safety ranking
One glance. Four words. Clear answers.
Every product is ranked on the additives it contains and the symptoms they're associated with — so you don't need a chemistry degree in aisle five.
No flagged additives. As close to whole food as packaged gets.
A solid choice, with only minor additives identified.
Acceptable, but there are cleaner options on the shelf.
Contains additives linked to symptoms worth avoiding.
Pricing
Start free. Upgrade when you're ready.
Free
$0 / month
Basic access with limited product views each month. No credit card required.
- Search the product database
- Scan barcodes in-store
- Limited views per month
Founders
$89.95 AUD / year
The full picture — unlimited access to everything iSpy.Food knows.
- Full database access, unlimited views
- Complete ingredient breakdowns
- Product rankings and symptom flags
- Every new category as it launches
For organisations
Feeding more than a family?
The same engine that decodes a snack bar can vet a canteen menu or score a retailer's whole range. We're already working with school canteens — and we're ready to talk to schools, caterers and retailers.
What's next
Where iSpy.Food is heading.
The database and rankings are live today. Here's what we're building next — no dates promised, just direction.
Bookmarks
Save the products your family relies on and check back on them in one tap — the foundation for everything below.
Family profiles
A profile for each family member, carrying their favourites and personal sensitivities. The same product can rank differently for each child — and each profile gets its own safe buy list for the shop.
Ingredient community
Share experiences with specific ingredients and additives — anonymous, and every post reviewed before it's published.
Start protecting your family today.
Create a free account and check your pantry staples in minutes.
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