Built by parents who read the fine print.

Ingredient labels weren't written for busy parents. They're printed small, packed with numbers, and organised in ways that make the important details easy to miss. A "colour (102)" three lines deep tells you almost nothing — unless you happen to know it's tartrazine, and what tartrazine is associated with.

Additive Free Kids has spent years helping Australian families cut hidden additives out of everyday food. iSpy.Food is that knowledge, turned into a tool: a searchable, scannable database of packaged products from Australia's supermarkets, with every ingredient list decoded and every product ranked.

No scare tactics, no guesswork — just the information off the back of the packet, translated into something you can act on in the middle of a shopping run.

Our product data is sourced from the published catalogues of Australia's major supermarkets — Coles and Woolworths — and refreshed as products change. Ingredient lists are captured exactly as they appear on the packet, then analysed by our ingredient engine.

Spotted a product we don't have yet? Scan it in the app and submit it — the database grows with every family that uses it.

We started with families, and families stay first. But the same engine that decodes a snack bar can vet a canteen menu or score a retailer's whole range — so iSpy.Food is growing towards the organisations that feed families too: school canteens today, caterers and retailers next. See what we do for organisations.